MERCEDES

YOU DRIVE TRAILER

May 13, 2013

Check out this trailer for the new Mercedes campaign. YOUDRIVE is an interactive TV/ social media event starring East London musician and actor Kane Robinson. Using Twitter, viewers are able to steer the action of the commercials by tweeting a hashtag for what they'd like to happen next. A custom YouTube experience, built by Stinkdigital, synchronises with the broadcast in real-time. After the event viewers can return to see all the films and reconstruct their own story. The films were shot over the course of 8 days in Lisbon and Porto with a team that included DOP Anthony Dod Mantle (Slumdog Millionaire, Dredd 3D). The 3-part story will be shown this weekend during the commercial break in the X Factor.

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