May 27, 2015
Having reached over a million views in under a month on Youtube, the “Odyssey” campaign has really kicked off. As well as boasting dozens of real stunts and tricks, fantastic directing by Tom Kuntz, production by MJZ and creative from Wieden & Kennedy; the music choice of Noriel Vilela’s adaptation of Merle Travis’ “16 Tons” has been turning as many heads as the former qualities. Silver Lion winner! Bronze LIA for use of licensed music!